Sweat the small stuff
Some times it’s the little things that can make all the difference. In this follow up to Rory Sutherland’s Life Lessons From an Ad Man he explains why.
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Rory Sutherland: Life lessons from an ad man
From Advertising to Actionable Strategy: What Rory’s TED Talks Teach Us About Digital Design Since I first wrote this post, I’ve spent even more time digging into Rory Sutherland’s work, especially his TED Talks and his books, which are equal parts hilarious and deeply insightful. And the more I revisit them, the more I realize
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