Edmonton Web Design & Development Services
A Web Designer You Can Count On Actually Talk To Grow With Build a Business On
Edmonton web design and development from someone who's been doing this for 20 years — no account managers, no ticket queue. Fast, conversion-focused websites, and you always know who's building yours.
Trusted by Edmonton Businesses That Value Clarity
360+ websites since 2005. $1.7M+ in donations processed for Lemonade Stand Day. 5.0 across 26 Google reviews.
















Why Most Websites Fail to Drive Action
Most websites don’t fail because they’re ugly. They fail because visitors can’t tell who the site is for, what matters, or what to do next — so they leave. Good web design isn’t about adding more. It’s about removing the guesswork, so the right people understand what you do and take the next step.
How we build websites that actually work
Every Holler project starts the same way: before we open a design tool, we map who your site is for, what they need to decide, and the path that turns a visitor into a customer. It’s the difference between a site that looks good and one that books work.
We call it the 4P Clarity Framework — four questions we answer before anything gets built.
Persona
Problem
Promise
Product
What Strategic Web Design Includes
Strategic web design isn’t a single deliverable — it’s a combination of strategy, structure, design, and execution working together.
Depending on where clarity breaks down, our work may include some or all of the following.
Strategic Web Design & Development
Custom websites built around clarity, performance, and long-term growth.
We design and build websites that help the right people understand what matters and take action — without friction or guesswork.
- Strategy-led structure and page hierarchy
- Conversion-focused layouts and content flow
- Mobile-first, responsive design
- Built to support real business goals
WordPress Development
Flexible, scalable builds that support clarity today and evolve over time.
WordPress allows us to create clean, maintainable systems that make it easy to grow, adapt, and manage your site without starting over.
- Custom themes and reusable components
- Clean, maintainable code
- Performance and accessibility best practices
- Built for ongoing optimization
SEO-Ready Foundations
Search visibility starts with structure — not keywords.
Every site we build is designed with technical SEO, content hierarchy, and crawlability in mind, so ongoing optimization has a solid foundation.
- Technical SEO best practices
- Clean heading hierarchy and crawlable structure
- Page speed and Core Web Vitals optimization
- Built to support long-term organic growth
Hosting, Performance & Ongoing Support
Because clarity fails if the site is slow, broken, or unsupported.
We offer reliable hosting, performance optimization, and ongoing support so your website stays fast, secure, and effective over time.
- High-performance hosting
- Security, updates, and monitoring
- Performance optimization
- Ongoing improvements and support
Our Strategic Website Design Process
Whether we’re building from scratch or redesigning an existing site, our web design process is rooted in strategy, collaboration, and measurable results.
We start by understanding your business goals, your audience, and how your website fits into your broader marketing strategy. Then we design and develop a site that’s not only visually engaging but also optimized for performance, accessibility, SEO, and conversion.
Discovery & 4P Clarity Analysis
We start by understanding your business, market, and customers using our 4P Clarity Framework—so decisions are based on insight, not assumptions.
Design System & Key Templates
Design and development work together—every element serving a purpose, from user experience to search visibility.
Build, Migration & Launch
We build the site, migrate your content, and handle the technical side of going live — redirects, testing, and a clean handover with no surprises.
Management & Marketing
Launch is just the beginning. We host, monitor, and maintain the site, then keep improving it — content, SEO, and conversion — based on real data, not opinions.
Websites That Make an Impact
We design and build websites that are more than just pretty—they’re tools for fundraising, lead generation, public engagement, and long-term growth.
Lemonade Stand Day Fundraising Website
Breathe Fitness Redesign
Michael Walters Redesign
Client Testimonials
What Edmonton Businesses Say
Holler Digital 26 Google reviewsPosted on Google Zahir ShivjiTrustindex verifies that the original source of the review is Google. Very knowledgeable!Posted on Google Priyanka KunykTrustindex verifies that the original source of the review is Google. James at Holler Digital manages our organization's website and he is exceptional! Always timely in his emails, proactive in providing recommendations, offers above and beyond support, and is all around friendly and lovely to work with. I would highly recommend!Posted on Google Erin ConstantTrustindex verifies that the original source of the review is Google. I signed up for a website review with James. When I tell you that it was invaluable I am not exaggerating. He met with me and gave me amazing insight into how to improve our website and take it from looking home made to incredibly professional as well as a ton of other tips and pointers that we will be implementing on our current site until such a time as we can have him build us a site on our own domain. I can't recommend Holler Digital enough. I am immensely impressed and so so thankful for this experience.Posted on Google Iwona FaferekTrustindex verifies that the original source of the review is Google. James was fantastic! We were dealing with some finicky issues with our e-commerce site and he was able to troubleshoot and pinpoint the issue in no time. Super responsive and really knowledgable! Great advice on improving our site performance and responsiveness. Thanks again for your help James.Posted on Google Danielle DuganTrustindex verifies that the original source of the review is Google. James is fantastic to work with! Very fast, responsive, and does great work.Posted on Google Julia DonnellyTrustindex verifies that the original source of the review is Google. James has been so awesome to work with on our website development! Would highly recommend.Posted on Google Bill BlandTrustindex verifies that the original source of the review is Google. James has been a key resource in working with our web and marketing team to ensure that our sites are always optimized and running smoothly!Posted on Google Everything ExteriorTrustindex verifies that the original source of the review is Google. James has been extremely patient with our website process. We've had many complexities come along the way. But they were handled professionally and with great care. The mix of our ecommerce website and product catalogs pages look great!Posted on Google H TTrustindex verifies that the original source of the review is Google. James was great to work with while we rebuilt and redesigned our website from scratch. He was patient throughout the process and helped provide great insights and ideasPosted on Google Andrew AltimasTrustindex verifies that the original source of the review is Google. Just talked to one of the employees and he was fantastic. Listen to closely provided some options. Seem very intent to help me. It wasn't seemingly focused so much on the money but trying to get the best plan for me and I'm extremely grateful for his support and help and I wish this company all the best so I would give it a five-star rating. Thank you.Verified by TrustindexTrustindex verified badge is the Universal Symbol of Trust. Only the greatest companies can get the verified badge who has a review score above 4.5, based on customer reviews over the past 12 months. Read more
Google rating score: 5.0 of 5, based on 26 reviews
Common Questions
Web Design Frequently Asked Questions
How much does a full website design cost?
The investment necessary for designing and developing a new website is based on several factors. These include the specific goals and objectives of your organization, the complexity of the functionalities required to meet these aims, and the range of pre-existing assets at your disposal. Generally, the cost for a new website design project starts around $4,500, with the potential to extend up to $25,000, depending on your specific needs. For more customized websites and online stores, the starting price is typically around $14,000. We wrote a post that goes into more detail on how we price web design projects.
How long does it take to build a website?
Most projects run 6–10 weeks from kickoff to launch, depending on the number of pages and how much custom functionality is involved. That estimate covers active development — it doesn't include time waiting on content, photography, or third-party designers, which is usually what stretches a timeline. We'll give you a realistic schedule up front and tell you where the risks are.
Who will I actually be working with?
Me. James, the founder. You won't be handed to an account manager after the sale, and you won't explain your business twice. I've been building websites since 2005 and I run every project personally — strategy, design decisions, and the technical build. My record from ticket opened to ticket closed is about four minutes. That's the whole model: one person, no layers.
Do I own my website?
Yes. You own your website — the domain, the content, the design files, the database, and all your data. If you ever want to leave, we'll package it up and help with the handover. Nothing is held hostage.
Two things worth knowing, because most agencies don't spell them out. Hosting is part of your care plan rather than something you own separately, so moving means setting up hosting elsewhere — we'll handle the migration either way. And premium plugin licences are held by us: your care plan covers the standard pro licences every site needs, while anything specialised to your build is quoted separately. If you move, you'd need your own licences to keep receiving updates. That's true of almost every agency-built WordPress site, including ones that advertise "you own everything."
Am I locked into a contract?
No. Website projects are a one-time build, and care plans are month to month — no annual commitment, no cancellation penalty. If the relationship isn't working, you shouldn't need a contract to keep you in it.
Do you offer support after my website goes live?
Yes. Every project includes a 15-day warranty after launch — if something we built isn't working as it should, we fix it. Beyond that, a care plan acts as an extended warranty: hosting, updates, monitoring, security, and a real person to call when something needs attention. Most clients stay on one, because a website isn't a thing you finish, it's a thing you run.
Can I update the website myself after launch?
Yes, and we'll walk you through it before handover. Most clients end up asking us to handle the bigger changes — copy, layout, URL structure and internal links all affect SEO and conversion in ways that aren't obvious — but the site is yours and you're never locked out of it.
One ask: check with us before installing a plugin. It's a quick email and it usually saves you money or trouble. Nine times out of ten something already on your site does the job. If it doesn't, we often licence a better option we can add at no extra cost. And a handful of plugins — caching, backup, and security tools in particular — conflict with our hosting stack, because that work is already handled at the server level. Adding them tends to slow the site down or break it outright.
Do I have to write my own content for the website?
You have the option to provide your own content, but if you prefer assistance, we offer content creation and copywriting services to ensure your website has engaging and SEO-friendly content.
Will my website be optimized for search engines?
Absolutely. We build every website with SEO best practices in mind—from clean code and fast load times to mobile responsiveness and on-page SEO essentials.
Will my website work with AI search?
Yes, and we didn't change anything to make that happen. Every site we build is structured semantically from the start — proper heading hierarchy, one clear intent per page, clean site architecture. That's what AI needs to understand who you help and what you do. Most sites fail this not because of AI, but because nobody built the foundations properly in the first place.
Is my website accessible?
Accessibility is scoped per project. Every site we build covers the fundamentals — proper heading structure, colour contrast, keyboard navigation, alt text, and readable type — because those overlap with good SEO and good design anyway. If you need to meet a specific standard like WCAG 2.1 AA, whether for a public-sector contract, a grant requirement, or your own policy, we'll scope and test against it explicitly. Tell us early, because it shapes design decisions rather than being something you bolt on at the end.
Do you work with nonprofits?
A lot of our best work is with nonprofits. We built the platform behind Simply Supper's Lemonade Stand Day, which has processed over $1.7M in online donations and replaced a system that took two people two weeks to reconcile by hand. Nonprofits usually have a marketing manager wearing six hats, so we build sites that are genuinely easy to manage.
What kind of websites do you build?
We specialize in a wide range of website types, including business websites, portfolios, e-commerce sites, blogs, and more. Our designs are tailored to meet your specific objectives.
Do you design eCommerce websites?
Yes, we specialize in designing and developing e-commerce websites that are secure, user-friendly, and optimized for online sales.
Are you also a web development company?
Yes, we offer both web design and web development services. We design the user interface and experience and then develop the functional website using the latest technologies.
What other services do you offer?
While our primary focus is website design and development, we also offer a suite of related services, including search engine optimization (SEO Services), digital marketing solutions, search engine marketing (SEM), website hosting, WordPress optimization, and Google Ads.
Designing for the Right Platform
We don’t believe in one-size-fits-all solutions. Whether your business needs WordPress, WooCommerce, Shopify, or a custom platform, we ensure your website is designed and built to perform seamlessly on the right foundation for your goals.
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