Edmonton Web Design & Development Services
A Web Designer You Can Count On Actually Talk To Grow With Build a Business On
Edmonton web design and development from someone who's been doing this for 20 years — no account managers, no ticket queue. Fast, conversion-focused websites, and you always know who's building yours.
Trusted by Edmonton Businesses That Value Clarity
360+ websites since 2005. $1.7M+ in donations processed for Lemonade Stand Day. 5.0 across 26 Google reviews.
Why Most Websites Fail to Drive Action
Most websites don’t fail because they’re ugly. They fail because visitors can’t tell who the site is for, what matters, or what to do next — so they leave. Good web design isn’t about adding more. It’s about removing the guesswork, so the right people understand what you do and take the next step.
Strategy First, Then Design
Every Holler project starts the same way: before we open a design tool, we map who your site is for, what they need to decide, and the path that turns a visitor into a customer.
It’s the difference between a site that looks good and one that books work.
What that looks like in practice:
- One clear priority per page — not twelve competing CTAs
- Structure mapped before a single visual
- Copy that answers the question the visitor's actually asking
- One obvious next step, everywhere
It’s what prevents the problems we see most in Edmonton business websites — scattered messaging, bloated navigation, and pages that look great but lead nowhere.
How we build websites that actually work
What Strategic Web Design Includes
Strategic web design isn’t a single deliverable — it’s a combination of strategy, structure, design, and execution working together.
Depending on where clarity breaks down, our work may include some or all of the following.
Strategic Web Design & Development
Custom websites built around clarity, performance, and long-term growth.
We design and build websites that help the right people understand what matters and take action — without friction or guesswork.
- Strategy-led structure and page hierarchy
- Conversion-focused layouts and content flow
- Mobile-first, responsive design
- Built to support real business goals
WordPress Development
Flexible, scalable builds that support clarity today and evolve over time.
WordPress allows us to create clean, maintainable systems that make it easy to grow, adapt, and manage your site without starting over.
- Custom themes and reusable components
- Clean, maintainable code
- Performance and accessibility best practices
- Built for ongoing optimization
SEO-Ready Foundations
Search visibility starts with structure — not keywords.
Every site we build is designed with technical SEO, content hierarchy, and crawlability in mind, so ongoing optimization has a solid foundation.
- Technical SEO best practices
- Technical SEO best practices
- Page speed and Core Web Vitals optimization
- Built to support long-term organic growth
Hosting, Performance & Ongoing Support
Because clarity fails if the site is slow, broken, or unsupported.
We offer reliable hosting, performance optimization, and ongoing support so your website stays fast, secure, and effective over time.
- High-performance hosting
- Security, updates, and monitoring
- Performance optimization
- Ongoing improvements and support
Our Strategic Website Design Process
Whether we’re building from scratch or redesigning an existing site, our web design process is rooted in strategy, collaboration, and measurable results.
We start by understanding your business goals, your audience, and how your website fits into your broader marketing strategy. Then we design and develop a site that’s not only visually engaging but also optimized for performance, accessibility, SEO, and conversion.
Discovery & 4P Clarity Analysis
We start by understanding your business, market, and customers using our 4P Clarity Framework—so decisions are based on insight, not assumptions.
Design System & Key Templates
Design and development work together—every element serving a purpose, from user experience to search visibility.
Build, Migration & Launch
Launch is just the beginning. We monitor performance, fix issues, and optimize based on real data—not opinions.
Management & Marketing
Launch is just the beginning. We monitor performance, fix issues, and optimize based on real data—not opinions.
Websites That Make an Impact
We design and build websites that are more than just pretty—they’re tools for fundraising, lead generation, public engagement, and long-term growth.
Lemonade Stand Day Fundraising Website
Breathe Fitness Redesign
Michael Walters Redesign
Client Testimonials
What Edmonton Businesses Say
Google rating score: 5.0 of 5, based on 26 reviews
Common Questions
Web Design Frequently Asked Questions
How much does a full website design cost?
The investment necessary for designing and developing a new website is based on several factors. These include the specific goals and objectives of your organization, the complexity of the functionalities required to meet these aims, and the range of pre-existing assets at your disposal. Generally, the cost for a new website design project starts around $4,500, with the potential to extend up to $25,000, depending on your specific needs. For more customized websites and online stores, the starting price is typically around $14,000. We wrote a post that goes into more detail on how we price web design projects.
What is a mobile-friendly ( Responsive ) design?
A mobile-friendly responsive design ensures that your website adapts and looks great on all screen sizes, from desktops to mobile devices, offering an optimal user experience no matter how large or small the screen.
Do I have to write my own content for the website?
You have the option to provide your own content, but if you prefer assistance, we offer content creation and copywriting services to ensure your website has engaging and SEO-friendly content.
Do you offer support after my website goes live?
Yes! Every project includes a 30-day warranty, and we also offer ongoingweb hosting & maintenance to keep your site secure, updated, and performing at its best.
Will I be able to update the website after it goes live?
Yes, you'll have the ability to edit your site. However, many clients prefer to let us handle it. The reason is simple: elements like copy, layout, colors, media, URL structure, and internal linking all have major implications for SEO, conversion, performance, and first impressions. Non-experts often make unintentional mistakes in these areas. By trusting our expertise, you ensure your site remains optimized and professional, allowing you to focus on what you do best in your business.
What kind of websites do you build?
We specialize in a wide range of website types, including business websites, portfolios, e-commerce sites, blogs, and more. Our designs are tailored to meet your specific objectives.
How long does it take to design a website?
The timeline for website design varies depending on the project's complexity. A simple website can often be designed and built in a matter of weeks, whereas a more complex website may take several months.
Do you design eCommerce websites?
Yes, we specialize in designing and developing e-commerce websites that are secure, user-friendly, and optimized for online sales
Are you also a web development company?
Yes, we offer both web design and web development services. We design the user interface and experience and then develop the functional website using the latest technologies.
What are content management systems?
Content management systems (CMS) are platforms that allow you to easily create, edit, and manage website content without technical expertise. We use popular CMS platforms like WordPress and Shopify.
Will my website be optimized for search engines?
Absolutely. We build every website with SEO best practices in mind—from clean code and fast load times to mobile responsiveness and on-page SEO essentials.
What other services do you offer?
While our primary focus is website design and development, we also offer a suite of related services, including search engine optimization (SEO Services), digital marketing solutions, search engine marketing (SEM), website hosting, WordPress optimization, and Google Ads.
Designing for the Right Platform
We don’t believe in one-size-fits-all solutions. Whether your business needs WordPress, WooCommerce, Shopify, or a custom platform, we ensure your website is designed and built to perform seamlessly on the right foundation for your goals.
Our latest Web Design insights
When Your Website Goes Down, Who Actually Picks Up?
National web hosts put you in a support queue. Local, managed hosting means a real person picks up – fast. Here’s why that matters when your site goes down.
Should Your Website Be Hosted in Canada? Data Residency, Privacy & Speed Explained
Does your website’s data have to stay in Canada? What PIPEDA actually says, when Canadian hosting matters, and when it doesn’t — in plain English.
How to Switch Web Hosting Providers Without Downtime (A Canadian Guide)
Switching web hosting doesn’t have to mean downtime, lost emails, or a broken site. Here’s the step-by-step process — and what a managed host handles for you.