Free website score
A free website score that tells you what’s actually wrong.
Enter your website and spend five minutes telling Alex, our AI guide, what’s going on. While you talk, it checks the site — speed, search, whether AI can find you, reviews, the competition — and gives you an honest score and the three fixes that matter most to you. Costs nothing. Want to go through it with me? Book a call from your results.
What you actually get
- A score out of 100 across nine checks, with what we found behind each one
- The three fixes that matter most for what you told us you want
- How you stack up against the local competitors you keep losing to
- A copy by email, and a call with me if you want to go through it
No invoice. No obligation. No get-out-of-bed fee.
The scorecard
Nine things we check, and why each one costs you money.
Every one of these gets a score and a reason. No traffic-light graphic with nothing behind it.
01
Found in search
Whether Google can find you for the searches people actually type, and whether the basics are in place.
02
Speed on a phone
What it actually weighs on a phone on a bad connection, which is how most people arrive.
03
Clear in five seconds
Whether a stranger can tell what you do, who it’s for and what to do next before they leave.
04
Easy to book or buy
Whether the next step is on the first screen of a phone, and how many taps it takes to get there.
05
Against the competition
Where you sit against the two or three names that keep coming up, on the terms you both want.
06
Reviews
How many reviews you have, how recent they are, and whether anyone answers them.
07
Trust signals
What makes a stranger believe you: real people, proof of the work, a secure site, contact details that work.
08
Whether AI can read you
Translation: when someone asks ChatGPT for a firm like yours, is there enough on the page for it to answer?
09
Social presence
Whether your profiles exist, link back to the site, and show it properly when someone shares a page.
Where you are
An audit is the one thing that travels.
I’m in Edmonton, and a fair bit of the work is here. This isn’t. Your site is on the internet, the tools are on the internet, and the walkthrough is a Zoom — so it works exactly as well for Canmore, Kenora, Thunder Bay or Nanaimo as it does for 104 Street.
If we end up working together after it, that travels too. If we don’t, you’ve still got the score.
★★★★★
“I signed up for a website review with James. When I tell you that it was invaluable I am not exaggerating.”
Erin C. · Google review
Get your score
Start with your website.
Five minutes, one conversation. The more you tell Alex about what’s worrying you, the more the score is about you and not a checklist.
- No admin access needed to start
- Your score on screen when you’re done, and a copy by email
- Want a person? Book a call with me from your results
Straight answers
The bit where you look for the catch.
Reasonable. Here it is.
What’s the catch?
There’s a commercial one, and I’d rather say it than have you looking for it. Some people read the audit, fix things themselves, and I never hear from them again — that’s fine and it happens. Some decide they’d rather I did it. The score is how you find out which one you are without paying to find out.
Is this just an automated report?
The checks are, yes: speed, search, reviews and the rest are measured from the outside, the same way Google sees you. What you tell Alex decides which three fixes come first, so a site that needs bookings isn’t told to start with social media. If you want a person, book a call with me from your results and I’ll go through it with you.
We already have an agency. Is this awkward?
Only if you make it awkward. A second opinion is a normal thing to want, and a good agency won’t mind one — plenty of audits end with “they’re doing the right things, here are two more.” If you’d rather they didn’t know, they won’t hear it from me.
What if we’re not a fit?
Then I’ll tell you, on the call, and point you at whoever is. It happens most weeks — wrong size, wrong platform, or the problem turns out to be something other than the website. Saying so costs me an hour and saves us both a bad six months.
Do you need admin access to my site?
No. The score is done entirely from the outside, the same way Google sees you. If we work together later, read-only access helps with the deeper pass on plugins, hosting and security.