The Client
What we did
- User Journeys and UX Mapping
- Website Design Consultation
- Custom Development
- WordPress Development
- Membership Website
- Search Engine Optimization
- Web Security & Monitoring
- Website Hosting & Support
- Ecommerce Development
- API Intergraton
Client industry
Non-Profit, Fundraising, eCommerce
Launch Date
June 2020
About the Project
Project Goals
- Establish a standalone website for LSD
- Enhance the user experience for all LSD participants
- Streamline registration and closure processes
- Minimize or eliminate paperwork
- Enable users to manage their stand pages online
- Facilitate online donations and offer transaction fee coverage options
- Provide real-time stand and overall donation totals
- Automate processes to reduce manual intervention
Our solution
To address the goals set forth by Simply Supper, we devised a comprehensive solution. We crafted a custom membership website utilizing WordPress and the Elementor page builder, offering a dedicated platform for LSD participants. Our team designed a user-friendly registration form, streamlining the process and collecting all necessary information efficiently. Additionally, we introduced a custom dashboard empowering users to effortlessly manage their stands, update information, access real-time donation totals, and share images. We implemented a form for stands to submit closing information seamlessly. Furthermore, our solution allowed for secure online donations and offered users the choice to cover transaction fees, enhancing the overall fundraising experience. In light of the COVID-19 pandemic, we ensured that users could participate without the need to host physical stands, demonstrating our adaptability to evolving circumstances.
The Result
Following the site’s launch in 2020, LSD raised an impressive $168,000, setting a record for the highest online donation total for the Stollery Children’s Hospital at that time. This achievement was particularly remarkable as it occurred during the peak of the COVID-19 pandemic.
Additionally, in the first year post-launch, LSD reduced the reconciliation process from requiring the efforts of two people over several weeks to just one person who could complete it in a mere three days.
Over the 4 years since the site was launched, LSD has gone on to raise over $1.3 million for the Stollery, including $933,631.23 from over 11,000 successful online transactions. At its busiest, the site sees a donation every 10 seconds.
The website’s impact extended beyond fundraising, transforming the Lemonade Stand Day event into a seamless and efficient online experience. This adaptability allowed for continued success even in challenging times.
