James Murgatroyd

James Murgatroyd is the founder and Chief Digital Strategist at Holler Digital, an Edmonton-based agency helping businesses grow through smart strategy, clean design, and dependable tech. With 25+ years in the game, James brings a thoughtful, no-fluff approach to every project. Outside of work, he’s a husband, dad, coffee snob, and music lover.

choosing the right web design agency

Looking Beyond “Compelling Creative”: A Practical Guide to Evaluating and Choosing the Right Web Design Agency

“I didn’t feel any of the local providers presented compelling creative.” At first glance, this kind of feedback sounds like it’s all about visuals. But in reality, it often points to something much deeper, a lack of strategy, unclear thinking behind the design, and nothing that truly aligns with the business goals. When clients begin

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Your Website Isn’t a Ferrari If It Only Looks Fast

Imagine you’ve just bought your dream car, a Ferrari. Ferraris are known for two things: stunning design and jaw-dropping performance. So when you finally get your new car onto an open road, you’re buzzing with excitement. The curves, the engine’s roar – it feels like you’re flying. Until you realize… you’re not. You’re flooring it,

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SEO Update: March 2025

In March 2025, Google has not officially announced any major algorithm updates.  However, recent developments and evolving SEO best practices are noteworthy for maintaining or improving your website’s search rankings. Below is a summary of key changes and actionable recommendations to adjust your SEO and content strategies accordingly. Key Developments: Emphasis on User Experience (UX):

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December 2024 Core Update: What You Need to Know

Understanding the December 2024 Google Core Update and How to Adapt

The Google December 2024 Core Update and its accompanying spam update have made waves in the SEO community. This article provides an in-depth look at the changes, their implications for website rankings and actionable steps to refine your SEO strategy. By the end, you’ll clearly understand what has changed and how to maintain a competitive

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Do You Have a Privacy Policy? Here’s Why You Should (and How We Can Help)

Privacy laws are constantly evolving. With new regulations being introduced and existing ones frequently updated, staying compliant can feel like aiming at a moving target. Yet, if your website collects any kind of personal information—like names, email addresses, or payment details—you’re legally obligated to keep up. Here’s what you need to know about Privacy Policies

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Does All Your Content Need to Be an SEO Powerhouse?

In the bustling world of digital marketing, SEO (Search Engine Optimization) often takes center stage, and for good reason. It’s the secret sauce that helps your content get noticed in the vast ocean of the internet. But does that mean every single piece of content you create should be laser-focused on SEO? Not quite. While

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What is Elementor and Why Do We Use It at Holler Digital?

What Is Elementor and Why Do We Use It At Holler Digital?

At Holler Digital, we believe in delivering high-quality websites that not only look amazing but also perform exceptionally well. One of the key tools in our web development toolbox is Elementor, a powerful and user-friendly page builder plugin for WordPress that helps us achieve just that. We’ve been using this incredible tool for several years, and

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When is the Right Time to Launch Your New Website?

Launching a new website is a big deal. It’s like unveiling a digital storefront to the world, showcasing your brand, products, and services. Naturally, you want everything to be perfect. But here’s the truth: there’s no such thing as a perfect website. Waiting for perfection can delay your launch indefinitely and hold back your business.

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Prioritize Performance Over Pretty Pixels

Why Website Owners Should Prioritize Performance Over Pretty Pixels

In a world where attention spans are shorter than a TikTok video, a website’s performance is paramount. While it might be tempting to invest heavily in visually stunning designs, many businesses overlook one critical detail: ensuring their digital storefront is engineered to run smoothly and optimized for search engines. After all, a shiny website with

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.CA vs .COM

.CA vs .COM: Choosing the Right Domain for Your Canadian Business SEO

Choosing the right domain extension for your Canadian business website is a crucial decision that can significantly impact your online presence. The two popular options, .com and .ca, each offer unique advantages depending on your target audience and business goals. Understanding domain extensions and their implications is vital for both Canadian and international businesses looking

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