Insights
Plain-English writing on web design, SEO, hosting and the web — drawn from the work rather than the textbook.
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Why Your Brand Colours Might Not Work on Your Website
Your logo colours might fail web accessibility contrast rules. Why brand palettes break on websites, why to skip pure black and white,…
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How to Build a Website People Trust (and Why the Machines Are Checking Too)
Four signals decide whether people trust your website — and in 2026, the machines behind Google and ChatGPT are checking the same…
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How “Near Me” Searches Actually Work — in Google and in AI
Google measures how close you are. AI repeats what the internet says about you. Here’s how “near me” searches actually work in…
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When the Form Isn’t On Your Site, Nobody Can Help You Fix It
Your site can be locked down and your embedded form still wide open. Why third-party form submissions never touch your website —…
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What Is DNS — and Why We Put Every Client Site Behind Cloudflare
DNS in plain English — what it actually does, why it breaks your email more often than your website, and why we…
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5 Things to Know About AEO (Before Someone Sells You an “AI Visibility Package”)
AEO (Answer Engine Optimization) in plain English: 5 things to know about AI search before spending a dime — from an Edmonton…
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Bots Are Now Most of Your Website’s Traffic. Is Your Host Billing You for It?
Bots now generate 57.5% of all web traffic, and AI crawlers grew 300%+ last year. If your host bills by visits or…
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How Much Does SEO Cost in Edmonton? (2026 Pricing Guide)
What Edmonton businesses actually pay for SEO in 2026 — real monthly ranges, what drives the price, and how to avoid paying…
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When Your Website Goes Down, Who Actually Picks Up?
National web hosts put you in a support queue. Local, managed hosting means a real person picks up – fast. Here’s why…
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Should Your Website Be Hosted in Canada? Data Residency, Privacy & Speed Explained
Does your website’s data have to stay in Canada? What PIPEDA actually says, when Canadian hosting matters, and when it doesn’t —…
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How to Switch Web Hosting Providers Without Downtime (A Canadian Guide)
Switching web hosting doesn’t have to mean downtime, lost emails, or a broken site. Here’s the step-by-step process — and what a…
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Your AI Audit Sounds Very Sure of Itself. That’s the Problem.
AI SEO audits sound sure of themselves — and that’s the risk. When the crawler can’t read your site, it invents confident…
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