James Murgatroyd

James is an Edmonton web designer, developer, digital strategist, and owner of Holler Digital a digital marketing consultancy focused on solving complex business problems with strategy, technology & design​ for global clients.

Baking SEO Into Your Website Architecture: Why Search Strategy Starts with the Sitemap

If you’re waiting until after your website is built to think about SEO, you’re already behind. At Holler Digital, we don’t treat SEO as an afterthought, it’s an essential part of the foundation. That means before a single pixel is designed or a line of code is written, we’re already laying the groundwork for visibility,

Baking SEO Into Your Website Architecture: Why Search Strategy Starts with the Sitemap Read More »

How Engagement Makes the Difference

Why AI Content Alone Falls Short, and How Engagement Makes the Difference

With the growing availability of AI content-generation tools, many businesses have turned to automation to keep their websites full of fresh articles and blogs. But while AI can produce large volumes of content quickly, it often misses the crucial ingredient that sets truly successful content apart: meaningful engagement. Without a thoughtful approach to how readers

Why AI Content Alone Falls Short, and How Engagement Makes the Difference Read More »

The 20-Second Gut Test: How We Discover Your Design Style Without Overthinking It

When it comes to designing a website, one of the biggest challenges isn’t writing code or crafting copy, it’s understanding your visual taste. That’s where our 20-Second Gut Test comes in. This short but powerful design exercise is part of our UI design process, and it’s surprisingly effective. It helps us quickly capture your aesthetic

The 20-Second Gut Test: How We Discover Your Design Style Without Overthinking It Read More »