James Murgatroyd

James is an Edmonton web designer, developer, digital strategist, and owner of Holler Digital a digital marketing consultancy focused on solving complex business problems with strategy, technology & design for global clients.

Laptop displaying analytics and data visualizations for AI search ROI measurement.

How to Actually Measure AI Search ROI (Before Your Boss Asks)

By James Murgatroyd / insights

You can’t improve what you can’t measure. Here are the four AI search metrics every marketing manager should be tracking in GA4 right now — with exact paths and what to watch for.

How to Actually Measure AI Search ROI (Before Your Boss Asks) Read More »

SEO Isn't Dead: Embracing New Digital Strategies for Success.

SEO Isn’t Dead. It’s Entered a New Era.

By James Murgatroyd / insights

Every few years someone declares SEO dead. 20 years in, here’s how AI search actually works, and what to build if you want to stay visible.

SEO Isn’t Dead. It’s Entered a New Era. Read More »