James Murgatroyd

James Murgatroyd, founder of Holler Digital. 25+ years web design & SEO expertise. Insights on digital strategy, Edmonton web development, and growth Strategy.

iPhone displaying ChatGPT app with 'What can I help with?' prompt

5 Things to Know About AEO (Before Someone Sells You an “AI Visibility Package”)

AEO. Yes, another acronym. I’m sorry. It stands for Answer Engine Optimization — the practice of showing up when someone asks ChatGPT, Gemini, Perplexity, or Google’s AI Overviews a question, instead of (or as well as) showing up in a list of blue links. And if you’re a marketing manager or business owner, you’ve probably

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