How Much Does a Website Cost?

“How much does a website cost?”

It’s probably the first question we’re asked—and fair enough. Whether you’re launching a brand-new business or refreshing your online presence, knowing what to budget for a website is key to making smart, strategic decisions.

The short answer?

It depends.

Websites, like most business tools, don’t come in one-size-fits-all pricing. The investment necessary for designing and developing a new website is based on a few key factors:

Your business goals
The complexity of the site
The features and functionality you need
The assets you already have (like content, branding, or photography)
And the level of customization required

Let’s break it down so you can get a clearer picture of what goes into the cost and where your business might land.

Website Costs: The Ranges We See Most Often

For most businesses we work with, the investment for a new website design project typically starts around $4,500 and can extend up to $25,000+, depending on the scope.

Here’s a rough breakdown:

Starter Sites

From $4,500 – $8,500

Ideal for small businesses or service providers who need a clean, professional web presence without advanced features. Typically 3–5 pages, built on a streamlined process using a modern WordPress template, with limited customization.
Strategic Sites

From $8,500 – $14,000

Designed with more intention, these sites often include custom design work, conversion-focused content, light integrations (like a CRM or email platform), and a few more bells and whistles to support your marketing strategy.
Custom or E-Commerce Websites

Starting around $14,000

These projects involve more planning, design, and development. They’re tailored to your brand and business goals, often include unique page layouts, more complex functionality, online stores, membership portals, or advanced integrations.

The Value of Discovery: Why We Don’t Just Quote and Hope

If you’ve ever gotten a website quote from someone after a quick phone call or form submission, you’re not alone. But here’s the thing: accurate pricing requires clarity.

That’s why at Holler Digital, we often begin with a paid discovery phase.

This isn’t just a glorified intake form, it’s a collaborative process where we work with you to define:

Your business goals
The role your website plays in achieving those goals
Your ideal users and customer journeys
The functionality you need (and the stuff you don’t)
How content, design, and technology come together to support your brand strategically

At the end of this process, we develop a clear roadmap and strategy, and we’re able to provide a project estimate that’s 99% accurate, no surprise invoices, no missed requirements.

Plus, if we move forward together, that discovery work becomes the foundation of your new site. And if you decide to take it elsewhere? You still walk away with a plan you can use.

What Affects Website Cost?

Here are some of the factors that influence the final investment:

1. Design & Branding

Do you already have a strong brand identity and visual assets? Or are we creating your design system from scratch? Fully custom design work requires more time and expertise than customizing an existing template.

2. Content

Will you be supplying all the content, or do you need help with copywriting, imagery, or blog content? Are we editing existing content or building from the ground up?

3. Functionality

Do you need a simple contact form, or full e-commerce, bookings, gated content, or integrations with your other tools?

4. Strategy & User Experience

We don’t just build “pretty websites.” We focus on strategy, user flow, accessibility, and conversion optimization. That strategic approach adds time but delivers real results.

What About Ongoing Costs?

It’s also worth budgeting for:

Hosting & support ($125–$400/month depending on needs)
Ongoing updates and improvements
SEO, content, or digital marketing support

We offer flexible monthly plans to help clients stay secure, supported, and strategically move forward.

The Bottom Line

You don’t need the biggest website, you need the right website for your goals, timeline, and budget. And the best way to figure out what that looks like is through intentional planning, not guesswork.

With a solid discovery process, a clear plan, and the right partner, your website can go from a question mark to one of your business’s most powerful tools.