At Holler Digital, we don’t just design websites, we engineer digital assets that drive real results for our clients. Your website is more than a digital storefront; it’s the core of your online marketing engine. In this post, we’re pulling back the curtain to show you exactly how we turn strategy, design, and development into business growth. If you’re wondering what it’s like to work with us or what you should expect from a web design partner, this one’s for you.
Not Sure Where to Start?
If you’re still in the early stages and trying to figure out how to choose the right agency for your project, we’ve got you covered. Before diving into our process, check out our super helpful Guide to Choosing a Web Design Agency, it’s packed with practical tips to help you evaluate your options and make a well informed decision.
Step 1: Discovery & Website Roadmapping
Every successful website starts with clarity. Our Discovery phase is a streamlined but strategic process designed to surface the insights that matter most to your business or organization.
We always begin with a high-level review of your current website (if applicable), a scan of your competitors, and foundational market research. We’ll also assess performance metrics, content gaps, and technical opportunities to ensure we’re building on solid ground.
From there, we map out the optimal site structure, define key pages, and outline the content strategy that will engage your audience and support your goals, all through the lens of your customer journey. Understanding how visitors move through your site, what they’re looking for, and what actions they’re ready to take helps us build a digital experience that guides and converts.
This phase keeps the process efficient while ensuring everything we build is rooted in strategy, not assumptions. You’ll walk away with a clear roadmap, and we’ll walk into design with purpose.
Step 2: Website Architecture
With the insights from Discovery in hand, we map out a clear and purposeful structure for your new website. This includes a streamlined visual sitemap that outlines each page’s role in supporting your business goals and guiding users through a logical, intuitive journey.
This is also the point where we begin laying the groundwork for SEO. That means identifying the right primary keywords and making sure they’re baked into your site architecture from the start, not slapped on as an afterthought. It’s a critical step that helps search engines understand your content, improves discoverability, and ensures every page has a clear purpose.
Planning the architecture early ensures your site is easy to navigate, easy to scale, and easy to understand, for both users and search engines. It’s a foundational step that aligns design, content, and development before any pixels are pushed.
We don’t just drop pages into a menu; we build strategic roadmaps that save time, eliminate guesswork, and lay the groundwork for a high-performing website. Most web projects start to stumble here, but this is where we double down.
Step 3: Outlining & Copywriting
Strong copy doesn’t just fill space, it drives action. In this phase, we transform strategy into messaging that connects with your audience, builds trust, and guides them toward conversion.
Whether we’re writing the content from scratch or refining what you provide, our goal is the same: clear, concise, and persuasive messaging that reflects your brand voice and supports your business objectives. We use a mix of proven writing frameworks, AI-assisted editing, and real human insight to make sure every word earns its place.
We include up to two rounds of revisions per page, ensuring your messaging feels just right and aligns with your vision. And of course, we bake in SEO best practices—because content should perform in search as well as it does with people.
At Holler Digital, copywriting is never an afterthought. It’s a core part of how we turn strategy into measurable results.
Step 4: UX Design / Wireframes
Every page on your website should have a purpose and a path. That’s why we start with wireframes: clean, strategic layouts that map out the structure of each page before design begins.
At Holler Digital, UX design is about more than aesthetics. It’s about creating intuitive, user-friendly experiences that guide visitors smoothly through your content and toward meaningful action.
Wireframes act as blueprints, helping us define hierarchy, layout, and flow without getting distracted by fonts or colours. This ensures we’re building a site that supports your business goals, meets user expectations, and makes the most of every interaction.
By aligning structure with strategy from the start, we reduce revisions later and keep the project moving efficiently toward launch.
Step 5: UI Design
This is the part most people imagine when they hear “web design,” but visual design is just one piece of the puzzle.
Once the structure is in place, our UI (User Interface) Design phase brings your website to life visually, aligning it with your brand’s personality and creating a polished, professional look that builds trust and encourages engagement.
Before we design anything, we kick things off with a 20-Second Gut Test—a quickfire visual exercise that helps us understand your aesthetic preferences, uncover patterns, and get aligned on your design taste early on. This makes sure we’re not just designing something pretty, but something you actually like.
From there, we create style tiles, mini mood boards that explore fonts, colors, spacing, and interface elements. These serve as the foundation for your UI Style Guide: a visual rulebook that defines your brand’s digital look and feel, including typography, button styles, spacing systems, and reusable components.
Instead of designing every individual page, we focus on the core design elements that drive the user experience: the homepage, navigation, footer, and key dynamic templates. Combined with our UX wireframes, these interactive prototypes give our development team everything they need to build a cohesive, scalable, and beautifully branded website.
At Holler Digital, we don’t design for awards, we design for clarity, conversion, and consistency.
Step 6: Responsive Development
With design approved and strategy locked in, your website moves into development, where everything comes to life.
At this stage, our development team builds a fully responsive website that looks great and functions flawlessly across all devices, from widescreen desktops to mobile phones. But it’s not just about looks. We focus on clean, efficient code, smart page structure, and performance-optimized practices that support both usability and search engine visibility.
Most of the websites we build are developed in WordPress using Elementor. This gives our clients the flexibility to manage their content with ease, while we enhance the experience with custom components, smart styling systems, and a solid technical foundation.
By the time we get to development, we’re not guessing. With wireframes, polished designs, and crafted content already in place, the build process is efficient, predictable, and aligned with your business goals.
At Holler Digital, development isn’t where strategy stops—it’s where it gets implemented with precision.
Step 7: Optimization & Launch
Before any website goes live, it goes through our final round of quality assurance and fine-tuning.
We test your site across all major browsers, screen sizes, and devices to ensure a consistent, seamless experience everywhere. Behind the scenes, we optimize images, refine code for performance, and implement all necessary technical SEO elements—from metadata to structured schema.
Once everything is reviewed and approved, we’ll handle the launch, moving your new website to its live domain and making it publicly available.
This marks the completion of Phase One: a high-performing, fully responsive, strategically designed website built to serve your business.
From here, we move into ongoing support, updates, and continuous improvement—because launch isn’t the end. It’s just the start of your website’s real impact.
Step 8: Management & Marketing
A successful website isn’t a one-and-done project, it’s a living, evolving asset that requires ongoing care and strategy to stay effective.
At Holler Digital, we help you go beyond launch with a clear roadmap for continuous improvement. Our ongoing services are designed to keep your website fast, secure, and aligned with your business goals, while also helping you attract and convert more of the right visitors.
Here’s what that includes:
High-performance hosting, security monitoring, updates, and backups—everything needed to keep your site running reliably and securely.
✅ Search Engine Optimization (SEO)
Ongoing keyword research, page re-optimization, technical SEO, and content development to improve visibility and grow organic traffic.
✅ Content Marketing
Strategic content creation designed to engage your audience, strengthen your brand authority, and drive conversions.
✅ Digital Marketing & Advertising
PPC campaigns, retargeting, and other paid strategies to attract qualified leads and accelerate growth.
We offer these services through structured annual plans, giving your business the consistency and focus needed to stay ahead in a competitive digital landscape.
Because great websites aren’t just launched—they’re nurtured, improved, and leveraged for real, measurable growth.
Ready to Build a Website That Actually Works?
If you’re tired of websites that look good but fall short on performance, strategy, or business impact, we’d love to help.
Whether you’re starting fresh or need a better foundation for growth, we’ll guide you through a proven, results-driven process that’s designed around your goals.
Book a free discovery call or request a website audit today and let’s talk about how we can help bring clarity, performance, and momentum to your next project.
