The Client
What We Did:
- Digital Strategy
- User Journeys and UX Mapping
- Website Design
- WordPress Development
- Content Writing
- SEO
Client Industry:
- Business & Financial
Launch Date
September 2024
About the Project
Essex Leasing needed a new website to better align with their mission of supporting businesses underserved by traditional banking institutions. Their existing platform lacked the functionality and user experience necessary to effectively communicate their unique value proposition, generate leads, and engage their target audience. With plans to expand their market presence and streamline customer interactions, Essex required a modern, user-friendly website that could serve as a powerful tool for driving growth and building lasting client relationships.
Project Goals
Create a streamlined, user-friendly website that reflects Essex Leasing’s values and services.
Improve online visibility and SEO to increase market reach.
Develop an engaging content strategy to educate and connect with clients.
Facilitate lead generation and customer management.
Enhance customer engagement and retention through digital tools.
Implement analytics for data-driven decision-making.
Our solution
To address Essex Leasing’s challenges, we designed and developed a modern, user-friendly website tailored to their unique business goals and audience needs. The new site prioritized an intuitive user experience, clear navigation, and mobile responsiveness, ensuring accessibility for all users. Key features included SEO optimization to improve visibility, interactive financial tools for client engagement, and streamlined application forms to drive lead generation. We also integrated a CRM system to enhance lead tracking, customer follow-ups, and relationship management, creating a seamless connection between digital interactions and internal processes. Additionally, analytics were implemented to monitor performance and enable data-driven decision-making.
The Result
Our efforts led to significant improvements and achievements:
Engagement Rate: Increased by 20%, reflecting higher user interaction and interest.
Session Length: Doubled, indicating more in-depth exploration of content.
- Click-Through Rate (CTR): CTR from organic search results improved by 164%.
SEO Visibility: Boosted rankings in underserved markets across Canada, driving increased traffic and inquiries.
Operational Efficiency: Reduced manual intervention with automated tools and CRM integration, improving workflows and customer management.