Edmonton Website Design & Development Services

A Website That Works as Hard as Your Business Does

We design and build websites that remove confusion, guide visitors forward, and turn attention into action. WordPress, custom builds, and everything in between — grounded in strategy, built for results.

Trusted by Edmonton Businesses That Value Clarity

Trusted by 280+ Alberta businesses and international organizations since 2005

Website Design Matters

Why Most Websites Fail to Drive Action

Most websites don’t fail because of poor design. They fail because too much is unclear — who the site is for, what matters most, and what to do next. When visitors have to think, guess, or search for answers, momentum breaks. Attention fades. Opportunities are lost. Strategic web design isn’t about adding more. It’s about removing confusion — so the right people understand what matters and confidently take the next step.

Our Approach

Clarity Comes Before Design

Before visuals, layouts, or development, we focus on clarity.

That means understanding who the website is for, what matters most, and how people should move from interest to action — before anything is designed.

Instead of starting with colors or components, we align strategy, structure, and content first. This ensures every design decision has a purpose and every page supports a clear outcome.

When clarity leads, design becomes more effective — not just more attractive.

Clarity-first web design means:

This approach prevents the most common problems we see in underperforming websites: scattered messaging, bloated navigation, and pages that look good but don’t lead anywhere.

Our Strategic Foundation

How we build websites that actually work

Every web design project starts with strategy, not assumptions. Our clarity-first approach ensures structure, content, and design decisions are made intentionally — before anything is built.

Persona

Understanding your audience’s needs, behaviors, and decision patterns—so the site speaks to the right people, the right way.

Problem

Identifying the real challenges your customers face in the Alberta market—before design decisions are made.

Promise

Defining a clear, credible value proposition—so visitors immediately understand why you’re the right choice.

Product

Creating clear paths from visitor to customer through strategic design and development.

What We Do

What Strategic Web Design Includes

Strategic web design isn’t a single deliverable — it’s a combination of strategy, structure, design, and execution working together.

Depending on where clarity breaks down, our work may include some or all of the following.

Strategic Web Design & Development

Custom websites built around clarity, performance, and long-term growth.

We design and build websites that help the right people understand what matters and take action — without friction or guesswork.

WordPress Development

Flexible, scalable builds that support clarity today and evolve over time.

WordPress allows us to create clean, maintainable systems that make it easy to grow, adapt, and manage your site without starting over.

SEO-Ready Foundations

Search visibility starts with structure — not keywords.

Every site we build is designed with technical SEO, content hierarchy, and crawlability in mind, so ongoing optimization has a solid foundation.

Hosting, Performance & Ongoing Support

Because clarity fails if the site is slow, broken, or unsupported.

We offer reliable hosting, performance optimization, and ongoing support so your website stays fast, secure, and effective over time.

Not every business needs everything. The right combination depends on where clarity — and conversion — breaks down.

Our Strategic Website Design Process

Whether we’re building from scratch or redesigning an existing site, our web design process is rooted in strategy, collaboration, and measurable results.

We start by understanding your business goals, your audience, and how your website fits into your broader marketing strategy. Then we design and develop a site that’s not only visually engaging but also optimized for performance, accessibility, SEO, and conversion.

Discovery & 4P Clarity Analysis

We start by understanding your business, market, and customers using our 4P Clarity Framework—so decisions are based on insight, not assumptions.

Design System & Key Templates

Design and development work together—every element serving a purpose, from user experience to search visibility.

Build, Migration & Launch

Launch is just the beginning. We monitor performance, fix issues, and optimize based on real data—not opinions.

Management & Marketing

Launch is just the beginning. We monitor performance, fix issues, and optimize based on real data—not opinions.

Websites That Make an Impact

We design and build websites that are more than just pretty—they’re tools for fundraising, lead generation, public engagement, and long-term growth.

Strategy / Web Design / Development / Fundraising

Lemonade Stand Day Fundraising Website

With hundreds of kids selling lemonade to raise money for the Stollery Children’s Hospital, we built a donation-powered website that made it easy for anyone to get involved—from stand registration to online giving.

Read Web Design Case Study

Strategy / Web Design / Development / SEO / Lead Capture

Breathe Fitness Redesign

Breathe Fitness helps people of all ages and fitness levels achieve lasting results. We built a responsive, lead-generating website that speaks to clients at every stage of their fitness journey.

Read Web Design Case Study

Web Design / Development / CRM / Email Marketing

Michael Walters Redesign

For his final term as Edmonton City Councillor, Michael Walters wanted a better way to connect with constituents. We delivered a user-friendly site focused on policy updates, email engagement, and accessibility.

Read Web Design Case Study

Client Testimonials

What Edmonton Businesses Say

Web Design Frequently Asked Questions

Don’t worry, we’ve got your back. Here is a list of common questions and answers to help you on your way!

How much does a full website design cost?

The investment necessary for designing and developing a new website is based on several factors. These include the specific goals and objectives of your organization, the complexity of the functionalities required to meet these aims, and the range of pre-existing assets at your disposal. Generally, the cost for a new website design project starts around $4,500, with the potential to extend up to $25,000, depending on your specific needs. For more customized websites and online stores, the starting price is typically around $14,000. We wrote a post that goes into more detail on how we price web design projects.

What is a mobile-friendly ( Responsive ) design?

A mobile-friendly responsive design ensures that your website adapts and looks great on all screen sizes, from desktops to mobile devices, offering an optimal user experience no matter how large or small the screen.

Do I have to write my own content for the website?

You have the option to provide your own content, but if you prefer assistance, we offer content creation and copywriting services to ensure your website has engaging and SEO-friendly content.

Do you offer support after my website goes live?

Yes! Every project includes a 30-day warranty, and we also offer ongoingweb hosting & maintenance to keep your site secure, updated, and performing at its best.

Will I be able to update the website after it goes live?

Yes, you'll have the ability to edit your site. However, many clients prefer to let us handle it. The reason is simple: elements like copy, layout, colors, media, URL structure, and internal linking all have major implications for SEO, conversion, performance, and first impressions. Non-experts often make unintentional mistakes in these areas. By trusting our expertise, you ensure your site remains optimized and professional, allowing you to focus on what you do best in your business.

What kind of websites do you build?

We specialize in a wide range of website types, including business websites, portfolios, e-commerce sites, blogs, and more. Our designs are tailored to meet your specific objectives.

How long does it take to design a website?

The timeline for website design varies depending on the project's complexity. A simple website can often be designed and built in a matter of weeks, whereas a more complex website may take several months.

Do you design eCommerce websites?

Yes, we specialize in designing and developing e-commerce websites that are secure, user-friendly, and optimized for online sales

Are you also a web development company?

Yes, we offer both web design and web development services. We design the user interface and experience and then develop the functional website using the latest technologies.

What are content management systems?

Content management systems (CMS) are platforms that allow you to easily create, edit, and manage website content without technical expertise. We use popular CMS platforms like WordPress and Shopify.

Will my website be optimized for search engines?

Absolutely. We build every website with SEO best practices in mind—from clean code and fast load times to mobile responsiveness and on-page SEO essentials.

What other services do you offer?

While our primary focus is website design and development, we also offer a suite of related services, including search engine optimization (SEO Services), digital marketing solutions, search engine marketing (SEM), website hosting, WordPress optimization, and Google Ads.

Skills & Expertise

Designing for the Right Platform

We don’t believe in one-size-fits-all solutions. Whether your business needs WordPress, WooCommerce, Shopify, or a custom platform, we ensure your website is designed and built to perform seamlessly on the right foundation for your goals.

Our latest Web Design insights

$100 bills laid out on pink background for financial or business concept.

Website Design

Stop Wasting Money on Ads That Lead to Nowhere

Let’s be honest—most businesses don’t have a traffic problem.They have a website problem. We see it all the time: businesses spending thousands on Google Ads,

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7 Ways to Improve Your Donation Page and Raise More Funds

Website Design

7 Ways to Improve Your Donation Page and Raise More Funds

Your donation page is more than just a form, it’s the moment of truth. A cluttered, slow, or confusing experience can turn generosity into hesitation.

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