Free SEO audit
A free SEO audit that tells you what’s actually wrong.
Send your URL and I’ll go through the site properly — rankings, speed, structure, the lot — and walk you through what I find on a call. Takes a few days. Costs nothing. You get a scorecard either way.
- Free, properly
- Days, not weeks
- A live walkthrough, not just a PDF
- Anywhere in Canada
What you actually get
- A scorecard across eight dimensions, with the evidence behind each score
- A short list of what to fix first, in order
- How you compare to the two or three sites you keep losing to
- A call with me to go through it — questions welcome
No invoice. No obligation. No get-out-of-bed fee.
The scorecard
Eight things I check, and why each one costs you money.
Every one of these gets a score and a reason. No traffic-light graphic with nothing behind it.
01
Headings and semantics
Whether the page has a structure a machine can follow, or just text that happens to be big.
02
Speed and performance
What it actually weighs on a phone on a bad connection, which is how most people arrive.
03
UX friction
The places people give up: buried contact details, forms that fight back, navigation nobody can parse.
04
Security red flags
Out-of-date everything, exposed logins, certificates about to lapse. The boring things that become Monday emergencies.
05
Competitor comparison
Where you sit against the two or three names that keep coming up, on the terms you both want.
06
SEO gaps
The searches you should be winning and aren’t, and which page is quietly competing with which.
07
Accessibility basics
Contrast, keyboard access, labels. Not a legal audit — the things that shut real people out.
08
Whether AI can read you
Translation: when someone asks ChatGPT for a firm like yours, is there enough on the page for it to answer?
And then
We talk it through
A report you can’t ask questions of is homework. We hop on a Zoom and I take you through it.
Where you are
An audit is the one thing that travels.
I’m in Edmonton, and a fair bit of the work is here. This isn’t. Your site is on the internet, the tools are on the internet, and the walkthrough is a Zoom — so it works exactly as well for Canmore, Kenora, Thunder Bay or Nanaimo as it does for 104 Street.
If we end up working together after it, that travels too. If we don’t, you’ve still got the scorecard.
★★★★★
“I signed up for a website review with James. When I tell you that it was invaluable I am not exaggerating.”
Erin C. · Google review
Request it
Send me the URL.
Two short steps. The more you tell me about what’s worrying you, the less of the audit gets spent on things you already know.
- No admin access needed to start
- You’ll hear back from me, not a sequence
- If it’s not a fit, I’ll say so and point you somewhere better
Straight answers
The bit where you look for the catch.
Reasonable. Here it is.
What’s the catch?
There’s a commercial one, and I’d rather say it than have you looking for it. Some people read the audit, fix things themselves, and I never hear from them again — that’s fine and it happens. Some decide they’d rather I did it. The audit is how you find out which one you are without paying to find out.
Is this just an automated report?
Tools are involved — they’re faster than I am at crawling a site. But a tool will happily flag 400 “issues” with no sense of which two matter, and that’s the part you’re actually paying attention for. I go through the output, throw most of it away, and tell you what’s worth your Tuesday. Then we talk it through on a call.
We already have an agency. Is this awkward?
Only if you make it awkward. A second opinion is a normal thing to want, and a good agency won’t mind one — plenty of audits end with “they’re doing the right things, here are two more.” If you’d rather they didn’t know, they won’t hear it from me.
What if we’re not a fit?
Then I’ll tell you, on the call, and point you at whoever is. It happens most weeks — wrong size, wrong platform, or the problem turns out to be something other than the website. Saying so costs me an hour and saves us both a bad six months.
Do you need admin access to my site?
Not to start — most of the audit is done from the outside, the same way Google sees you. If you want the deeper pass on plugins, hosting and security, read-only access helps, and you can hand that over after the call once you’ve decided I’m worth it.