When it comes to website optimization, the smallest words can have the biggest impact. In conversion copywriting, one subtle tweak — changing “Claim Your Offer” to “Claim My Offer” — can increase clicks by up to 25%, according to studies from Unbounce and HubSpot. This isn’t magic. It’s behavioral science at work. Let’s explore why […]
Optimize Your CTAs with Behavioral Science: Why “My” Outperforms “Your” Read More »
If you’ve ever sat in on a digital strategy meeting and felt lost in a sea of acronyms like GA4, DR, or CTR — you’re not alone. The good news? SEO (Search Engine Optimization) doesn’t have to be complicated. At its core, it’s about making sure the right people can find the right information at
Plain-English Guide to SEO Terms (For Nonprofits & Training Organizations) Read More »
Let’s be honest—most businesses don’t have a traffic problem.They have a website problem. We see it all the time: businesses spending thousands on Google Ads, Facebook campaigns, or boosted posts, only to wonder why the phone isn’t ringing. Here’s why: Yes, we’ve seen businesses pay to rank for their own business name. That’s like buying
Stop Wasting Money on Ads That Lead to Nowhere Read More »
Staying ahead of Google’s frequent algorithm changes is essential for maintaining search visibility. As of June 2025, several key updates are shaping how websites are ranked. This article breaks down the most important changes and offers clear, actionable recommendations to help you adapt your SEO and content strategies. Key Updates Impacting Rankings 1. June 2025
June 2025 Google Algorithm Update & SEO Best Practices Read More »
You’ve got a WordPress security plugin installed – great. But if it’s been months since you updated it (or worse, years), your website is more vulnerable than you might think. At Holler Digital, we see this all the time: business owners feeling confident because they’ve checked the “security” box with a plugin. But in reality?
What’s the Point of WordPress Security Plugins If You’re Not Updating Them? Read More »
Your donation page is more than just a form, it’s the moment of truth. A cluttered, slow, or confusing experience can turn generosity into hesitation. These 7 proven tips will help you simplify, streamline, and supercharge your donation page to raise more for your cause. At Holler Digital, we’ve seen firsthand how powerful a well-optimized
7 Ways to Improve Your Donation Page and Raise More Funds Read More »
You worked hard to funnel people to your website so don’t send them straight back to the distraction zone. Placing social media links in your website header might seem like a smart web design move to boost visibility, but it’s actually like hanging a giant, flashing exit sign at the top of every page.
Web Design Tip: Why Social Links Don’t Belong in Your Website Header Read More »
$5,000 might sound like a lot—or not nearly enough—depending on your past experiences with web design. Some folks expect the Mona Lisa with built-in AI chat, others expect a website that loads faster than light. But for most growing businesses, $5K hits the sweet spot between DIY and enterprise. So… what does a $5K website
What Do You Really Get for a $5,000 Website? Read More »
If you’re waiting until after your website is built to think about SEO, you’re already behind. At Holler Digital, we don’t treat SEO as an afterthought, it’s an essential part of the foundation. That means before a single pixel is designed or a line of code is written, we’re already laying the groundwork for visibility,
Baking SEO Into Your Website Architecture: Why Search Strategy Starts with the Sitemap Read More »
With the growing availability of AI content-generation tools, many businesses have turned to automation to keep their websites full of fresh articles and blogs. But while AI can produce large volumes of content quickly, it often misses the crucial ingredient that sets truly successful content apart: meaningful engagement. Without a thoughtful approach to how readers
Why AI Content Alone Falls Short, and How Engagement Makes the Difference Read More »
When it comes to designing a website, one of the biggest challenges isn’t writing code or crafting copy, it’s understanding your visual taste. That’s where our 20-Second Gut Test comes in. This short but powerful design exercise is part of our UI design process, and it’s surprisingly effective. It helps us quickly capture your aesthetic
The 20-Second Gut Test: How We Discover Your Design Style Without Overthinking It Read More »