Search Engine Optimization (SEO)

In 2026, marketing attribution is no longer optional—it is foundational. With paid media costs rising, organic search becoming more competitive, and AI-driven platforms changing how users discover brands, understanding exactly where your traffic and conversions come from is critical. That is where UTM tags still play a central role. Despite being over a decade old, […]

As 2025 comes to a close, SEO professionals are reflecting on the final core update of the year and what it signals for the future. Google rolled out the December 2025 Core Update on December 11, marking the third broad core update of the year, following those in March and June. In this blog post, we’ll break

Staying ahead of Google’s frequent algorithm changes is essential for maintaining search visibility. As of June 2025, several key updates are shaping how websites are ranked. This article breaks down the most important changes and offers clear, actionable recommendations to help you adapt your SEO and content strategies. Key Updates Impacting Rankings 1. June 2025

If you’re waiting until after your website is built to think about SEO, you’re already behind. At Holler Digital, we don’t treat SEO as an afterthought, it’s an essential part of the foundation. That means before a single pixel is designed or a line of code is written, we’re already laying the groundwork for visibility,

In March 2025, Google has not officially announced any major algorithm updates.  However, recent developments and evolving SEO best practices are noteworthy for maintaining or improving your website’s search rankings. Below is a summary of key changes and actionable recommendations to adjust your SEO and content strategies accordingly. Key Developments: Emphasis on User Experience (UX):

The Google December 2024 Core Update and its accompanying spam update have made waves in the SEO community. This article provides an in-depth look at the changes, their implications for website rankings and actionable steps to refine your SEO strategy. By the end, you’ll clearly understand what has changed and how to maintain a competitive

In the world of SEO, backlinks are like gold. A backlink is simply a link from one website to another, and they are an important factor in determining your website’s search engine rankings. The more backlinks you have, the higher your website will rank. That’s why some companies are tempted to pay for backlinks. After