When it comes to website optimization, the smallest words can have the biggest impact. In conversion copywriting, one subtle tweak — changing “Claim Your Offer” to “Claim My Offer” — can increase clicks by up to 25%, according to studies from Unbounce and HubSpot. This isn’t magic. It’s behavioral science at work. Let’s explore why […]
Optimize Your CTAs with Behavioral Science: Why “My” Outperforms “Your” Read More »
Privacy laws are constantly evolving. With new regulations being introduced and existing ones frequently updated, staying compliant can feel like aiming at a moving target. Yet, if your website collects any kind of personal information—like names, email addresses, or payment details—you’re legally obligated to keep up. Here’s what you need to know about Privacy Policies
Do You Have a Privacy Policy? Here’s Why You Should (and How We Can Help) Read More »
If you know me, you know how much I love food. Whether I’m picking up fresh local ingredients or dining in one of Edmonton’s amazing restaurants, food has always been a big part of my life. With the holidays around the corner, I was determined to finally snag the ultimate foodie item of the year:
Don’t Let This Happen to You on Your Holiday Product Launch Day Read More »
In the bustling world of digital marketing, SEO (Search Engine Optimization) often takes center stage, and for good reason. It’s the secret sauce that helps your content get noticed in the vast ocean of the internet. But does that mean every single piece of content you create should be laser-focused on SEO? Not quite. While
Does All Your Content Need to Be an SEO Powerhouse? Read More »
Launching a new website is a big deal. It’s like unveiling a digital storefront to the world, showcasing your brand, products, and services. Naturally, you want everything to be perfect. But here’s the truth: there’s no such thing as a perfect website. Waiting for perfection can delay your launch indefinitely and hold back your business.
When is the Right Time to Launch Your New Website? Read More »
In a world where attention spans are shorter than a TikTok video, a website’s performance is paramount. While it might be tempting to invest heavily in visually stunning designs, many businesses overlook one critical detail: ensuring their digital storefront is engineered to run smoothly and optimized for search engines. After all, a shiny website with
Why Website Owners Should Prioritize Performance Over Pretty Pixels Read More »
If you’re planning to redesign your website, it can be tempting to dive straight into the visuals—layouts, colours, typography, and inspiration boards. But skipping the strategy phase is like building a house without blueprints. It might look nice, but behind the walls? Chaos. That’s where website discovery comes in. A discovery phase is the foundation
Why Having a Plan Is Essential: The Importance of Website Discovery Read More »